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BCROSSB Inc.

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  3. BCROSSB Announces 2025 Guest Satisfaction Results — Achieves 4.8 Overall Rating
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BCROSSB Announces 2025 Guest Satisfaction Results — Achieves 4.8 Overall Rating

~Continuous improvement in operational quality drives high ratings and stable growth in occupancy and revenue~

Published: February 15, 2026Source: BCROSSB
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Survey Highlights

⭐

Overall Satisfaction: 4.8 / 5.0

Average overall satisfaction across all properties reached 4.8, a +0.15 point improvement year-over-year, maintaining a level well above industry averages.

🧹

Cleanliness Score: 4.9

Room cleanliness achieved the highest rating of 4.9, clearly reflecting the effectiveness of our rigorous cleaning management system and regular quality audits.

💬

Communication Rating: 4.8

Guest communication — pre-stay, during stay, and post-stay — scored 4.8, with multilingual support and rapid response times receiving particular praise.

📈

Repeat Rate: 38% (+5% YoY)

Average property repeat rate reached 38%, with properties scoring highest in cleanliness and communication recording the strongest repeat rates.

Survey Overview

BCROSSB conducted its 2025 guest satisfaction survey (January–December 2025) across all managed properties. The survey integrated analysis of reviews from major OTA platforms and proprietary questionnaires, with a total of over 12,000 annual reviews. Key Results: ・ Overall Satisfaction: 4.8 / 5.0 (+0.15 YoY) ・ Cleanliness: 4.9 / 5.0 ・ Location: 4.7 / 5.0 ・ Communication: 4.8 / 5.0 ・ Value for Money: 4.6 / 5.0 ・ Average Repeat Rate: 38% (+5% YoY) These results demonstrate the tangible outcomes of BCROSSB's operational management systems.

Key Drivers of High Ratings

1

Rigorous Cleaning Management

A unified cleaning checklist across all properties combined with regular professional maintenance delivered a cleanliness score of 4.9 — the highest-rated category and the core of our operational quality.

2

Multilingual & Rapid Communication

Five-language support (Japanese, English, Chinese, Korean, Spanish) with an average response time of under 2 hours has been highly valued by guests.

3

Property-Specific Optimization

Optimizing operational approaches based on location and room type — addressing different guest needs for urban versus resort properties — has helped maintain a location rating of 4.7.

Future Improvement Plan

BCROSSB will continue to pursue further improvements in guest satisfaction through the following initiatives: 1. Further enhancement of cleaning quality (full implementation of 120-point checklist) 2. Automation and personalization of guest communication 3. Property-specific improvement action plans 4. Continued quarterly third-party quality audits Under our philosophy of 'data-driven operations,' we remain committed to maximizing asset value for property owners.

Company Information

B

BCROSSB Inc.

A leading hospitality management company operating hotels, ryokan, and minpaku properties. Through its proprietary brand 'StayJP,' BCROSSB combines data-driven management with meticulous operational service to maximize property revenue and guest satisfaction.

For more information about BCROSSB's operational services or to discuss how we can optimize your property management, please contact us through the StayJP official website.

Learn More on StayJP

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